Roughly 50 postcards have come back to me (incorrect address, no drop box at this address, and — sadly — vacant buildings).
Hits to my website increased with each batch I mailed, coming from the locations where postcards were sent.
Roughly 20 people have reached out to me — teachers, camp directors, directors of learning disability organizations, librarians, and a museum or two.
- My publicist has sent on ARCs to several responders or contacted marketing to set up direct sales for gift shops.
- One teacher is using May in her classroom this year.
- One NM librarian scheduled an author program.
- Several librarians contacted me to let me know they’d already ordered or planned on ordering my book.
- One camp director would like to share May B. with campers this upcoming summer.
Most postcards probably went straight to the trash. But I have to think that even that brief exposure counted for one of those 3-7 times on average that marketers say a person needs to be shown a product before they respond. My cover in front of new eyes = never a bad thing. Besides, maybe a docent in a prairie museum somewhere took my postcard home to a granddaughter or a local teacher. I’ll never know for sure, but thinking this way was enough to keep me motivated.
Will I do it again?
Yes, though probably not as many. The last five hundred weren’t as exciting as the first thousand. In some small way, though, I’ve taken hold of my book’s success by spreading the word, one postcard at a time.