I’ve been reading Seth Godin’s blog for a few months now, and though much of it doesn’t feel like it directly applies to me, I always find something interesting there. While this post is about the business word, I love how it bleeds into the artist’s world, too. And why not? Can’t business also be art?
Practice is not the answer here. Practice, the 10,000 hours thing, practice alone doesn’t produce work that matters. No, that only comes from caring. From caring enough to leap, to bleed for the art, to go out on the ledge, where it’s dangerous. When we care enough, we raise the bar, not just for ourselves, but for our customer, our audience and our partners.
Read the rest here.