After thirteen years of blogging, this post continues to be the most read on my website. Now that school visits are up and running again (I’m looking forward to a visit in Virginia next February!), this feels like a good one to repost.
If you’re interested in me visiting your school in person or virtually, be sure to click through to learn more. As a former teacher, school visits are one of my favorite things — a way to connect with real, live readers and a chance for me to be in the school setting again. If you’re considering asking any author to visit your school, I encourage you to read through this post beforehand.
Yesterday I shared tips on finding authors who are interested in school visits. Today I’m going to bring up compensation, a topic that is never easy to discuss but is nevertheless necessary, especially if you’re interested in inviting an author to your school. Let’s look at some commonly-held assumptions about authors and visits and contrast them with a more realistic glimpse at things.
Assumption #1: Shouldn’t authors offer free school visits? After all, it’s great for publicity. Some authors do offer free visits, whether when first starting out (I did that) or by offering one or two free visits each year (I’ve done that, too) or in other situations when they choose to do so. But here’s the thing:
An author is a professional. Just as we wouldn’t expect a plumber to fix a leak in exchange for publicity, we shouldn’t expect the same from an author sharing her expertise with young readers.
There’s an unspoken assumption attached to this one, the idea that once an author sells a book she has it made. In truth, it’s safe to say many of us make less (in many cases far less) than your average teacher. All of my books have sold for less than what I received my first year teaching, and that was in the mid-nineties in New Mexico, one of the poorest states in the US. For an author, there’s no such thing as a steady income. Selling new books to a publisher can be sporadic if it happens at all. I share this because I think it’s important to have a sense of how slow and precarious establishing oneself in the writing world can be.
Assumption #2: We’d like to have a bookseller come when you’re at our school. Aren’t book sales enough to cover an author visit? Thank you to every school that considers book sales! To give a child the opportunity to own a book — any book — is a gift. And there is special meaning attached to a book written by an author the child has met. Unfortunately, though, book sales are not the same as compensation.
For example, for each book I sell, I earn around $1.80 for a hardback and $.50 for each paperback. (This money comes to me only if I’ve “earned out,” meaning I’ve made back the advance I was given before publication. Only about 25% of books earn out, by the way.) So while selling books at a school visit is wonderful, it is primarily a benefit for young readers.
Assumption #3: I’ve just looked at your rates. You sure expect to make a lot of money an hour! If you click through to my author visits page, you’ll get sense at what I charge for visits in the Albuquerque area, within New Mexico, and out of state. While some authors choose not to list their prices online, I like having that information available to anyone who might consider inviting me to present at their school.*
An author’s rates can’t be translated into hourly fees. When a school pays for an author visit, they are investing in the years of knowledge and skill she’s amassed. Not only does a school compensate the author for the work she does that day, but all the preparation that went into the presentations beforehand, the time spent traveling to and from the school, and the author’s time away from her writing desk. An author visit isn’t just an event, it’s an experience, one that takes time and preparation to get it just right.
Assumption #4: There’s no way my school can afford to bring an author in. Not true! Here’s a great post about how to pay for author visits. SCBWI offers the Amber Brown Grant, which annually gives one school “an all-expense-paid visit from a well-respected children’s author or illustrator.” Here’s a page with information on funding, another on grants. Perhaps money earmarked for field trips might be used for a school visit (think of it as a field trip coming to the school). Or maybe the PTA could help out. And don’t forget virtual visits, which cost significantly less.
Dan Gutman shares a wonderful quote from a student on his Perfect Author Visit page.
I am now reading more than any other part of my life thanks to Dan Gutman.
Isn’t this ultimately the wish of every author and teacher? An author visit is an opportunity to hook young readers, keep them reading, and serve their creativity, writing, and imaginations for years to come. It’s an investment, for sure, one I wholeheartedly believe is worth making.
I can’t tell you how transformative an author visit would have been in my young life! Please consider inviting an author to speak at your school, and be sure you compensate them for good work they do.
* Now that I’m working with a booking agency, I no longer handle this aspect of school visits alone. Those interested in learning about my rates can contact Julie Ann Hartman of the Booking Biz.